Swindon Town Unveils Innovative Back-of-Seat Advertising Partnership
Swindon, England – Swindon Town Football Club has announced a groundbreaking commercial partnership with AdVantage Sponsorship, introducing a novel advertising opportunity that allows season ticket holders, supporters, local businesses, and charities to display their names, logos, and messages on the back of every seat inside the Nigel Eady County Ground.
For just £48 per seat per season, individuals can now sponsor a specific seat, featuring a custom-designed sticker that includes their name or logo, a personalized message, and a unique QR code. The QR code can be linked directly to a website of their choice, providing a seamless way for fans and sponsors to connect with their online platforms.
AdVantage Sponsorship will handle all production and installation costs, with an impressive 75% of each seat sponsorship directly benefiting Swindon Town Football Club. This initiative offers a cost-effective and impactful way to generate additional funding for the club during the 2025/26 season and beyond.
Swindon Town’s Chief Commercial Officer, James Watts, expressed his enthusiasm for the partnership, stating, “With over 5,000 season ticket holders and 150 commercial partners, it makes perfect sense for us to be working with AdVantage and opening up yet another revenue stream here at Swindon Town Football Club.”
Ben Grayburn, the owner of AdVantage Sponsorship, shared his excitement about collaborating with his local club. “It’s a fantastic opportunity to be working with Swindon Town,” Grayburn said. “Having the chance to bring the opportunity to the season ticket holders to ‘make their seats their own’ for the season, to be able to extend the reach for existing sponsors of the club to closer engage with the crowds week in, week out and also provide a low-cost entry point for local businesses or charities to get involved with their club knowing that in all cases, a huge part of the revenue goes directly to the football club for reinvestment is very exciting.”
Seats are currently available for sponsorship for the entire 2025/26 season.
