July 2, 2025
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West Bromwich Albion Secure Coventry City Star Ellis Simms in Record-Breaking Transfer

 

West Bromwich Albion has completed the signing of Coventry City striker Ellis Simms in a deal worth €30 million, marking a significant coup for the Championship club. The 22-year-old forward, who impressed with his performances for Coventry last season, agreed to a long-term contract following a personal phone call with West Brom manager Ryan Mason. This record-breaking transfer signifies West Brom’s ambition to challenge for promotion to the Premier League and signals a significant investment in their attacking capabilities.

 

Simms’ arrival at The Hawthorns represents a major boost for West Brom, who fought off competition from several other clubs for the highly-rated striker. His prolific goal-scoring record and impressive all-around play made him one of the most sought-after players in the Championship, and West Brom’s ability to secure his services is a testament to their growing stature under Mason’s management. The €30 million transfer fee is a club record, highlighting the significant potential the club sees in Simms and their commitment to building a competitive squad.

 

Mason, known for his tactical acumen and ability to develop young talent, expressed his delight at securing Simms’ signature. “Ellis is a player with exceptional talent and a proven track record of scoring goals,” Mason stated in a press conference. “He possesses a unique blend of pace, power, and finishing ability that will significantly enhance our attacking options. We are confident that he will be a key player for us for many years to come.”

 

Simms’ arrival is expected to inject fresh impetus into West Brom’s attack. His presence will undoubtedly add a new dimension to their offensive play, providing a potent goal-scoring threat and creating more opportunities for his teammates. The club’s management is confident that Simms will adapt seamlessly to his new surroundings, given his exceptional talent and work ethic.

 

For Coventry City, the transfer represents a substantial financial windfall, allowing them to reinvest in their squad and continue their own ambitious development plans. The club’s management thanked Simms for his contributions and wished him well in his future endeavors. The sale is a testament to Coventry’s ability to identify and develop young talent, showcasing their commitment to producing top-class players.

 

The upcoming season promises to be an exciting one for West Bromwich Albion, with the addition of Ellis Simms significantly bolstering their attacking prowess. Fans eagerly await the opportunity to see the young striker in action as he embarks on a new chapter in his career. The €30 million investment represents a considerable commitment, but one that West Brom believes will pay off handsomely as they strive to achieve their ambitious goals of securing promotion back to the Premier League. The signing of Simms is a clear statement of intent, signaling West Brom’s determination to compete at the highest level.

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