Arch Manning’s NIL fortune skyrockets as his QB1 era at Texas begins
Manning is set to take over at Texas after waiting his turn
The Texas Longhorns have officially entered a new chapter, with Arch Manning stepping into the spotlight as the team’s starting quarterback. As Manning prepares for his first full season leading the offense, his financial value is skyrocketing just as fast as his football stock.
This week, Manning unveiled a major endorsement deal with Red Bull, marking a significant milestone in his already lucrative NIL portfolio. The move comes as Texas transitions from Quinn Ewers to the highly anticipated Manning era.
Despite coming from football royalty, Manning’s approach to NIL has been far from reckless. His family was adamant about keeping deals off the table until he had actually earned his place on the field. Early on, head coach Steve Sarkisian even made it clear that Texas’ pursuit of the young quarterback had nothing to do with money.
“It’s not about NIL. He’s taken zero money,” Sarkisian once stated.
That stance gradually shifted as Manning saw more playing time. While some falsely speculated that he entered college with millions already secured, his first major deal didn’t arrive until he signed with trading card company Panini, a contract reportedly worth six figures.
Arch Manning cashes in as QB1
Now, with Ewers heading to the NFL, the Longhorns are officially Manning’s team. And with that responsibility comes a massive surge in his marketability. His NIL value, once sitting at $2.8 million, has exploded as a result.
According to On3 Sports, Manning’s estimated NIL valuation jumped to $5 million toward the end of his sophomore campaign. With his latest deal factored in, he has now overtaken every other college athlete in earnings.
The numbers are staggering-Manning’s NIL valuation is currently pegged at $6.6 million, making him the highest-paid college athlete in the country.
