With Stewart-Haas Racing’s announcement of closing, Cole Custer’s NASCAR Cup Series future appeared bleak. However, after impressive results in the NASCAR Xfinity Series, and with Gene Haas announcing that he will still own Cup teams through 2025, Custer’s stock has suddenly increased.

Cole Custer is totally concentrated on the task at hand, which is winning the NASCAR Xfinity Series in 2023. In the Xfinity Series regular season championship standings, the Stewart-Haas Racing driver leads by just one point going into this weekend’s SciAps 200 at New Hampshire Motor Speedway, the scene of his first career NASCAR National Series victory back in 2014.

Custer would be foolish to ignore the future while he’s prepared to get back on track in an attempt to increase his lead in points this weekend. Custer was returned to the NASCAR Xfinity Series after a three-year tenure in the NASCAR Cup Series. Since then, the determined racer has made it his mission to do whatever it takes to rejoin the NASCAR Cup Series.

“I think my goal was always to return to the Cup whenever I went back to the Xfinity Series,” Custer said during a Friday media availability in New Hampshire. For the past year and a half, I have been attempting to figure out how to improve myself. Ultimately, you just try your hardest and hope that everything works itself out. However, at this point, I really don’t have anything conclusive to say or anything to say.”

Custer’s current race team, Stewart-Haas Racing, is set to close at the end of the current season. However, in an unexpected move, Gene Haas announced that he will continue to own a team in the sport in 2025, retaining one NASCAR Cup Series charter for a newly established Haas Factory Team.

Custer, who has previously reached the highest level of the NASCAR National Series, may be able to rejoin the NASCAR Cup Series the following year, though there are no guarantees.

Joe Custer, the father of Custer and former Chief Operating Officer of Stewart-Haas Racing, will lead the new Haas team in the upcoming season as team president. Additionally, Joe Custer instructed Bob Pockrass of FOX Sports to question the elder Custer when the latter inquired about his son’s candidacy for the Haas Factory Team Cup ride. Pockrass carried it out.

Custer said, “Yeah, I’d love to.” “I suppose that’s what my career has ultimately been about. It is always connected to that bond. Ultimately, given what Gene Haas has accomplished in this sport, I believe that being able to drive that Cup car would be an absolute dream. I’m trying to figure out how to win here and concentrating on this weekend. Naturally, though, I’ve made an effort to return to the Xfinity series, show off my abilities, and try to maximize it. And all you can do is sort of hope that everything works itself out from there.