Parramatta Eels and James Hardie Reunite in Landmark Sponsorship Deal
In a move celebrated by fans and officials, the Parramatta Eels have announced James Hardie as their major sponsor, effective from the 2025 season. This marks the revival of a historic partnership, promising significant investment in the club’s growth, community initiatives, and future success, both on and off the field.
James Hardie, a global leader in building materials, previously enjoyed a successful partnership with the Eels. The renewed collaboration is expected to bring substantial financial support and resources to the club, enhancing its ability to compete at the highest levels of the National Rugby League (NRL).
“We are thrilled to welcome James Hardie back to the Parramatta Eels family,” said CEO of the Parramatta Eels. “Their commitment to our club and the broader community is unwavering, and we are confident that this partnership will drive us towards sustained success.”
The sponsorship deal extends beyond mere financial backing. James Hardie has pledged to work closely with the Eels on various community programs, focusing on youth development, health and wellness, and education. These initiatives aim to create a positive impact in the Parramatta region, fostering a stronger connection between the club and its supporters.
“We are excited to partner with the Parramatta Eels once again,” said CEO of James Hardie. “The Eels have a rich history and a passionate fan base, and we are committed to supporting their vision for growth and community engagement. We believe in the power of sports to unite people, and we look forward to working together to make a difference.”
The announcement has been met with enthusiasm from Eels fans, who see the partnership as a positive step towards a brighter future. Many supporters have expressed their excitement on social media, praising James Hardie for their commitment to the club and the community.
The partnership between the Parramatta Eels and James Hardie is poised to deliver significant benefits, both on and off the field. With renewed investment and a shared vision for success, the Eels are well-positioned to achieve their goals and make a lasting impact in the Parramatta region.
