April 20, 2025
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Major Applewhite Returns to Texas Longhorns Football as Director of Player Personnel and Assistant Coach

 

AUSTIN, Texas – In a move that reverberates through the college football world, former Texas Longhorns and South Alabama Jaguars head coach Major Applewhite is returning to Austin. The University of Texas announced today that Applewhite has been appointed as the Director of Player Personnel and will also serve as an assistant coach for the Longhorns football program.

 

This homecoming marks a significant step in Applewhite’s coaching career. After a successful stint as the offensive coordinator at Texas under Mack Brown, he led the Longhorns’ offense with considerable success before taking on the head coaching role at the University of Houston and later South Alabama. His experience encompasses various facets of the game, from offensive strategy to player development and team management.

 

Applewhite’s appointment as Director of Player Personnel is crucial for the Longhorns. In this role, he will be responsible for overseeing the recruitment process, identifying and evaluating prospective student-athletes, and maintaining relationships with current players. His deep understanding of the Texas football program and his extensive network of contacts within the recruiting landscape will be invaluable assets.

 

His additional role as an assistant coach adds another layer to his contribution. While the specifics of his coaching responsibilities are yet to be fully detailed, his expertise in offensive strategies and player development will undoubtedly benefit the Longhorns’ coaching staff. His ability to mentor players and contribute to the team’s overall offensive scheme will be a significant addition.

 

The Longhorns’ decision to bring back Applewhite reflects their commitment to building a strong and competitive program. His familiarity with the program’s culture, his proven track record, and his deep understanding of the recruiting landscape make him an ideal fit for the team. This move is expected to bolster the Longhorns’ recruiting efforts, strengthen their coaching staff, and ultimately contribute to their success on the field.

 

Applewhite’s return is a testament to his enduring connection to the University of Texas and his continued commitment to the sport of college football. His experience, expertise, and passion for the game will undoubtedly play a crucial role in shaping the future of the Longhorns football program. The university welcomes him back with open arms, anticipating his significant contributions to the team’s success.

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