Atlanta Hawks Sign Endorsement Deal with Melbourne United Forward Jack White for $231 Million
The Atlanta Hawks have secured a major endorsement deal with Melbourne United forward Jack White, marking one of the largest individual endorsement agreements in recent NBA history. The deal, reportedly worth $231 million, is expected to elevate White’s profile in the basketball world while also strengthening the Hawks’ brand presence in international markets, particularly in Australia.
White, 26, is a rising star in the NBL (National Basketball League) and has become a standout figure for Melbourne United since joining the team in 2021. Known for his versatility, athleticism, and defensive prowess, White’s skills have garnered attention from both NBA scouts and basketball enthusiasts worldwide. His agreement with the Hawks is seen as a strategic move, positioning the franchise to tap into a growing fanbase in the Australian market, where basketball continues to see surging popularity.
“We’re thrilled to partner with Jack White, an incredibly talented athlete who brings both skill and character to the game,” said Hawks’ General Manager Travis Schlenk in a statement. “This partnership represents our commitment to expanding the Hawks’ global reach and solidifying our presence in the international basketball community.”
The endorsement deal includes a variety of components, including brand ambassadorship, merchandise collaborations, and community initiatives aimed at fostering grassroots basketball development in Australia. White will also appear in promotional campaigns and team events for the Hawks, further boosting his visibility within the NBA and beyond.
For White, the deal is a significant step forward in his professional journey, offering him not only financial security but also a platform to showcase his abilities on a larger stage. “I’m honored and excited to join the Hawks family,” White said. “This opportunity allows me to grow both as a player and as an ambassador for the sport, and I’m looking forward to what lies ahead.”
The agreement marks a new era of global partnerships for the NBA, reflecting the league’s ongoing push to expand its brand and influence internationally.
